नमस्कार
Today we are going to discuss about powerful tool that had been used by various business since decades in order to reach potential customers to purchase their products or join services.
Most of You must be aware of ‘ जो दिखता है wahi बिकता है ‘l जो हमारा आज का topic है वो इस line से काफी relatable है l
आज हम advertisement के बारेमे discuss करने वाले है l
Advertisement is known as ‘विज्ञापन’ in हिंदी.
India में Advertisement की शुरुवात 19th century में hui थी और तब से advertisement का use customers को attract कर ने के liye kiya जाता है l
पुराने ज़माने में सिर्फ printed advertisements का use होता par बदलते हुए वक्‍त (time) के साथ advertisement ke तरीक़े भी बदले और broadcast advertisements and online advertising ki शुरुवात hui.
Social media advertising और Mobile use करते करते जो Pop up’s ate है yeh advertisement के सबसे latest type है l
Pinterest, Instagram और Facebook जैसे social media का use advertisement के liye किया जाता है l
While watching Serial and news we get to see lot of advertisements during break. Products ki publicity करने के साथ-साथ customers को attract करना advertisements का main objective है l
Advertisement ek non personal message होता है ye message किसी particular individual को directed नहीं होता par असल में किसी भी product के advertisement को इस तरह design kiya जाता है की advertisement देखने वाला person उस product को purchase करने के बारे में सोचने लगे l
Advertisements का use brand awareness और brand exposure को बढ़ाने के liye किया जाता है targeted market में सही customers ko product ki information deliver करने में advertisement important role play karte hai.
जब हम koi product purchase करते और लोगों को उस product के बारेमे बताते है, तो ye ek तरह उस product ki advertising hi है जिसे आसान भाषा में ‘mouth to mouth publicity‘ कहा जाता है ye advertising ka सबसे effective or free तरीका हैl
ज्यादातर advertisements paid hoti है l companies advertisement ko sponsor karti है l Sponsors of advertising are typically businesses wishing to promote their products or services.

Advertising ki kuch strategies है और हर strategy ki अपनी खासियत है l
🔆क्या है Informative Advertising ??
किसी भी product के pioneering stage में informative advertising important है l informative advertising provides introductory information about the product and creat primary demand.

🔆Persuasive Advertising क्या है ??
persuasive advertising में ek brand को दूसरे brand ke साथ compare किया जाता है l
Persuasive advertising competitive stage में ज्यादा relevant बनता है l

🔆Reminder Advertising क्या है ??
product के benefits को बार बार repeat करना होता है customers को ये याद दिलाने के लिए की उन्हें ये product को खरीदना चाहिए l

Advertisement बनाने के liye creativity और पैसे दोनो की ही जरूरत होती है l Advertisement ko attractive बनाने के liye famous celebrities ko Advertisement में शामिल kiya जाता है और इस में bohot पैसा खर्च hota है l par आजकल ki advertisement ko creative बनाने pe जादा concentrate किया जा रहा है l Iske kai examples है l
2014 में Coca-Cola ne ek strategy use ki थी “share a coke” in which Coca-Cola replaced its iconic brand name with one of the 250 most popular American names on the labels of 20-ounce bottles.Coca-Cola के printed नाम wali bottles को लोगों ने bohot pasand किया इस वजह से Coca-Cola k sales में increase hua.
लोगों ने bottles के साथ social media pe photos post kiye जिससे Coca-Cola ki free advertising भी hui.
Domino’s is paying their own money to pave over potholes in cities because cities aren’t taking responsibility for street repairs but hold on there is twist all this repair work was painted with Domino’s logo.
Ye थी advertisements से related information .
Thank you for taking the time out of your busy schedule to read our article.
Aise hi different subject से related information पढ़ने के liye turtledome.in जुड़े rahe.
हमारे article ko अपने friends और family members के साथ share kare और हमारी advertisement करने me hamri मदत करे l

ll धन्यवाद ll
~p$m .

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