🙏नमस्कार🙏
Welcome to turtledome.in
Today we are going to share information about the company जिस के products भारत के 65 lakhs से भी ज्यादा stores में आसानी से मिल जाते है l.
More than of 75% Indians uses products of this company on daily basis but the fact is , very few of them Knows the company behind all these products .
जिस company की हम बात कर rahe hain uska नाम Unilever है l
In 1930, Margarin unie and lever brother shaked hands together and started a company which is now known as Unilever.
शुरूवात से Unilever ka एक hi main objective रहा है – to expand its business across the world .
Unilever ne franchise model pe ज्यादा concentrate किया और is वजह से bohot sare products को अपने business mein include karta गया और आज दुनिया का itna बडा brand ban गया l
India में unilever ko हिन्दुस्तान Unilever के नाम से जाना जाता है l इसलिए most of us thought that its an Indian company but there comes a twist…
Unilever ek British company hai जिसकी subsidiary है हिन्दुस्तान Unilever yane ki (HUL)
Unilever hold about 67.25% equity in HUL . It is a MNC not an Indian company.
🔆MNC और Indian company मे क्या difference hai???
• MNC मतलब Multinational Company i.e A company having its business operation in many countries.
• Those companies which are registered and incorporated under the Indian Companies Act, 2013 are Indian companies.
Unilever added the ‘हिन्दुस्तान‘ in its name to identify itself as an Indian Brand.
Unilever was established in 1933 as Lever Brothers and, in 1956 named as Hindustan Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The company was renamed in June 2007 as “Hindustan Unilever Limited”(HUL).
हिन्दुस्तान Unilever’s corporate headquarters are located at Andheri, Mumbai.
The हिन्दुस्तान Unilever Research Centre (HURC) was set up in Mumbai in 1996, and Unilever Research India was set up in Bangalore in 1997.
🔆Growth of HUL in India –
Fast-Moving Consumer Goods (FMCG) के sector me HUL ने अच्छा-खासा दबदबा बनाया रखा है और इस वजह से HUL market GIANT ke roop mein उभर के aaya है l ..
In India HUL is no.1 in most of the categories.
“Competition खुद se karo दूसरों से नहीं” ऐसा किसी ने कहा था HUL ने prove कर के दिखाया l
आसान भाषा मे यही ki Surf excel और active wheel दोनों HUL Ke products है l
खुद से hi competition एक नहीं to दूसरा सही l
यही नहीं balki,
• Soap – lux ,lifebuoy,pears,hamam,Dove etc.
• Ice cream – kwality walls, cornetto,magnum.
• Skin care- lakme, ponds
• Shampoo- tresemme,
Toothpaste – pepsodent,close up ect.
और aise करीब-करीब 35 brands HUL में शामिल है l
(tap to view complete image )
🔆 what makes HUL the market GIANT In India ???
HUL has always concentrated on three main aspects of production – bigger,better and faster.
• Unilever spend a large amount on innovative research and development.
🔆 Marketing strategies.
HUL की marketing strategies bohot simple हैl
• Future pe ध्यान देना HUL ki bohot पुरानी आदत हैl
• Short supply chain.
• Fulfilling needs of people through all walks of life .
• Inorganic growth through acquisition .
According to THE ECONOMIC TIMES
At $71 billion, HUL’s market capitalisation is more than half of its parent Unilever’s market value. Their market cap ratio of 0.54 is at a record high.
Incidentally, Patanjali, the relatively new home-grown FMCG player, has been targeted to unsettle HUL from its numero uno position in the Indian consumer market.
🔆 HUL’s project ‘शक्ति’
Project ‘शक्ति’ की शुरूवात 2001 me hui थी l rular area mein company के sales को बढाना और rular women’s ko income opportunities provide करना project शक्ति ka main objective था l
🔆Aspect of project ‘शक्ति’ –
• Business aspect – development of sales area.
• Social aspect – supporting women independence.
Rular women’s HUL के products को गांव-गांव में बेचतीं हैं, जिन्हें ‘शक्ति अम्मा’ भी कहा जाता है l
🔆Recent controversy
HUL का leading skin lighting cream ‘fair and lovely ‘ का नाम recently change किया गया है l
The product was widely criticized for perpetuating racism. Company pe आरोप था ki advertisements के through लोगों ko mislead kiya gaya था. इस controversy k चलते ‘fair and lovely’ ka नाम बदल कर ‘glow and lovely’ रखा गया l
Ye थी HUL से related information.
Thank you for taking the time out of your busy schedule to read our article.
ऐसे ही different companies and institutions से related information पढ़ने के liye हमसे जुडे रहे l
Don’t forget to like & share the article.
ll धन्यवाद ll
~P$M
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