ll 🙏🏻 नमस्ते 🙏🏻 ll

Article का heading aapko काफी awkward लगा होगा right? But through this article 📝 , I will take you on the journey of technological 🤯 psychology.

हम हमेशा Artificial Intelligence (AI) ke bareme सोचते हैं तब हमारे mind 🤔 मे robots (jo emotions जानते ho), cars 🚗 (jo apne aap चले), drones (jo हमें घर 🏘 में ही delivery provide करें) aur bahut kuch सोचते हैं l Aur ham यह भी सोचते hai की ‘AI’ abhi tak properly develop नहीं हुआ aur हमारे emotions ko nahi समझता l But No, आपके emotions, mood, preferences, likes, dislike aur बहुत कुछ aapka smart phone जानता है l Aapki family भी aapko जितना कम आपको samjti ho उससे ज्यादा aapka smart phone 📱 aapko समझता है l But how? Let’s Understand.

Let’s take the example of Google. Aap aapke daily life मे Google ka search 🔎 करने में या video dekhneme इस्तेमाल करते होगे l Lekin पीछे से (on backfoot) Google aapki sari information ko track aur record करता है l इसी information से एक clone बनाया जाता है and he is probably 83% of you after using Google for 1 year, 89% of you after 2 years. Google ke पास aapki bahot sari information available होती है जिससे aapke searches, likes, dislikes aur bahot kuch चीजों का पता चलता है l Now clone hame hamare पसंद को जानता hai aur उसी के हिसाब से hame recommend करता है l Users की involvement बढ़ाने के लिए yah sab kuch drama चलता है l But इससे profit 💲 क्या? Let’s understand through our next example.

Facebook भी same ways se apne user का data record करता है और companies ko proper user ढूंढने में मदद करता है l Har do-tin posts ke bad hame कोई ना कोई add दिखती है l Advertisement मे दिखाई गई चीजें bhi हमारे preference ki रहती है l According to data, Facebook earns Average Revenue Per Users (ARPU) more than $2 for one year. Lekin agar aapko ads nahi देखनी हो तो aapko “Ad-Free Subscription” ko update करवाना होगा l

इसका मतलब “If you don’t want to purchase a product, then you are the product.”

From the below photograph you will understand ARPU, Market Cap of some famous companies:

Click to watch the photo in full size

यह companies दिन-ब-दिन apna profit बनाने में लगी है l Profit तब ही milega jab users ज्यादा time apne software par बने रहे l Users ki engagement ko बढ़ाने के लिए aapko “Recommended” karke pop-up आएगा जिससे aap phone me engage 🤳 हो जाओ l Lekin isse users ko काफी mental aur physical problems ko face करना पड़ता hai lekin user यह समझ ही नहीं पाता l According to Dr. Ajith Karunarathne “We are being exposed to blue light continuously, and the eye’s cornea and lens cannot block or reflect it,” further explains “It’s no secret that blue light harms our vision by damaging the eye’s retina. Our experiments explain how this happens, and we hope this leads to therapies that slow macular degeneration, such as a new kind of eye drop.”

Solutions

• If possible try to delete your accounts from social media.
• Sometimes some apps like Whatsapp are important then try to use parent’s Whatsapp which will again help you to communicate via talking with others than typing of virtually.
• For professional use, LinkedIn is best but try to use it for 10-15 minutes only.
• For YouTube, try to buy its ad-free version. If it is not possible then delete your all search and watch history and paused it forever. This strategy will help you not to get recommended videos.
• If deleting accounts is not possible then try to use the “Apps Lock 🔓” feature for a certain time duration.

इन solutions के अलावा और solutions available है l Agar आपको in 5 solutions ke अलावा koi aur solutions सोचते हो तो comment 💬 section me जरूर लिखें ✍️ l Aapko technological psychology samaj me आई होगी l आपके इस topic पर kya views hai हमें जरूर बताएं l कब तक Happy Reading………

ll 🙏🏻 धन्यवाद 🙏🏻 ll

-j₹k, p$m.

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Categories: #Opinion

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